7 Benefits of Trade Show Marketing

Crowd of people surrounding a trade show exhibit for Hyster.

Trade Show marketing is without a doubt a big investment, but the high costs can lead to even higher returns. In fact, 99% of exhibitors had more success marketing at trade shows than other mediums. 51% of them valued the face-to-face meetings, something that is difficult to materialize in a primarily digital world (Source: CEIR: The Changing Environment of Exhibitions). This type of interaction presents more conversations, leads, and sales. 

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Exhibit Design in 2019

Exhibit Design Trends

At the beginning of each year, our design team is tasked with putting together our annual list of trends for the upcoming year.  We use our experience in addition to design trends in architecture, graphic design and fashion to create this report. Check out what will influence exhibit design in 2019.

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Common Qualities of Top Trade Show Exhibits

Hyster---Promat-Web

Your trade show program should flourish under the idea that your trade show booth is the only first impression you’ll get.  Although every trade show booth is unique to its specific brand, the most successful exhibits share a few common qualities. Here is a look at what we think the top trade show exhibits have in common. Continue reading

Technology Trends in Trade Shows

Latest Trends in Trade Show Exhibits

Technology can be one of the most important factors in determining the effectiveness and success of your trade show. In everyday life, the technology we use is personal, interactive, and fulfills a need. The technology in an exhibit must follow suit.  You need to take advantage of the interactive nature that technology has to offer. Technology gives depth to an exhibit design and helps to create a memorable experience. We are digging into a few of the latest technology trends in trade shows we think are restructuring the exhibition and event scene.

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