While some exhibit staff enjoy representing their brand at trade shows, others might be averse to spending their time at these events. Whether it’s the massive time commitment (especially for out-of-town employees), employers who do not show appreciation, or the challenge of speaking to guests is simply a daunting task, you can make your exhibit staff feel comfortable and reward their efforts your marketing program will prosper.Continue reading
Today’s trade show participants know exactly which products they want to demo before stepping foot on the exhibit floor. They have researched products and exhibitors online to minimize time spent window shopping. So, what can you do to leave a great impression?Continue reading
Trade shows are notoriously wasteful, with components sometimes thrown away just to avoid shipping costs back to the warehouse. However, each November the Greenbuild show comes around, and with it come pushes for more green exhibits.
After months of planning, organizing, designing marketing collateral, and mountain-size piles of promotional giveaways, the day has finally come. You arrive hours early to your trade show booth to set-up and organize. With minutes to spare the attendees begin to trickle in. Minutes turn into hours and before you know it, the trade show is almost over and traffic to your booth was only subpar. Sound familiar? The reason might be your online presence. Most attendees have an idea of the booths and industry professionals they want to visit ahead of time and meet prior to check-in. That is why it is important to keep them informed days and weeks before shows. Utilizing social media platforms can be an efficient way to do just that – plus it’s free!Continue reading
At the beginning of each year, our design team is tasked with putting together our annual list of trends for the upcoming year. We use our experience in addition to design trends in architecture, graphic design and fashion to create this report. Check out what will influence exhibit design in 2019.
Trade show lead retrievals have come a long way in the past five years, but the process is still one of the more tedious aspects of tradeshows. Which of your thirty salespeople in attendance scanned the badge? What product was the lead interested in? How do I upload files to my CRM? How does my trade show program get credit for starting the sales process?
A lot of those questions can be answered with a lead retrieval system app. The problem, however, is how many lead retrieval apps you’ll have to wade through to find the right fit. Ask yourself the following questions to help sort through and find the right app for your program.
With the stress of pre-show marketing efforts, getting your exhibit ready, and organizing show goals, it’s incredibly easy to think you’re done once the show is over. What many exhibitors fail to remember is the importance of dismantling properly – and how a teardown really can affect the ability of using your exhibit components for your next show and saving damages. Here are some of our best practices to keep everything running smoothly and within your budget.
Your trade show program should flourish under the idea that your trade show booth is the only first impression you’ll get. Although every trade show booth is unique to its specific brand, the most successful exhibits share a few common qualities. Here is a look at what we think the top trade show exhibits have in common. Continue reading
Technology can be one of the most important factors in determining the effectiveness and success of your trade show. In everyday life, the technology we use is personal, interactive, and fulfills a need. The technology in an exhibit must follow suit. You need to take advantage of the interactive nature that technology has to offer. Technology gives depth to an exhibit design and helps to create a memorable experience. We are digging into a few of the latest technology trends in trade shows we think are restructuring the exhibition and event scene.
It doesn’t matter how innovative your exhibit design is if your staff isn’t properly conveying the message of the booth. 85% of an exhibitor’s success hinges on the performance of its booth staff. Despite its importance, only 26 percent of exhibitors conduct trade show staff training for all or most of their events, according to a Center for Exhibition Industry Research study. We put together several trade show staffing essentials you can’t miss if you want your trade show program to perform. Continue reading
For a number of reasons it may not be the best time for a new trade show exhibit build. You may feel your existing properties are looking worn or additional parts and pieces may have clouded your message over the years. This is a problem many companies face and they wonder how they can reinvent their trade show exhibits. We put together a list of cost effective ways to keep your exhibit fresh with your annual budget in mind. Continue reading
Ready to build your new property? A little communication goes a long way.
It’s finally time: senior management have green-lit your plan for a new exhibit design, and you couldn’t be more excited. Time to write and send that RFP you’ve been crafting mentally for months. But as you hit “send” and await responses, the nervousness sets in. How can you really be sure you’ll get exactly the exhibit design you’re hoping for out of this process? Will your partner truly understand your vision and bring it to life?
Sometimes a short, interesting presentation before the show start can be a great way to get people engaged with your brand in a more interesting way. A few weeks ago at the ProMat show, Yale had a morning trade show presentation with GE.
Exhibiting at a trade show is one of the best strategies to market your products and services to a large, specified group of potential customers. Trade show exhibits give you a unique sales opportunity that can help you generate new leads, check out the competition, get publicity, and do some networking. We’ve covered that subject in our “How to Justify Your Trade Show Program” blog entry 6 months ago. The following are our thoughts on how to maximize the impact of your trade show program on important attendees. As with anything marketable, the key is maximizing the time and money you spend on targeted attendees. But before you accomplish anything, you must plan carefully and promote your presence even before the show.
At the start of 2014, there was a BizBash article about trends in trade shows you’ll see this year. Below, our designers picked some of their favorite exhibit trends and expanded on why they can work for you.
You may find multiple trade shows valuable to your marketing program and end up exhibiting more than once per year. Sometimes the attendee demographics aren’t the same at every show, which means your exhibit may not benefit from a single message or theme. Graphics are an important part in this situation and there are a few design solutions to allow easy changes to your rental or custom exhibit. In the video below, we explain how magnetic backing on graphics has helped exhibitors change up their messaging for multi-show programs.
As you can see, portable exhibits are not the only ones that can benefit from magnetic graphics. Metal structures like reception desks, towers, signs and wall panels for rental or custom exhibits of any size can incorporate this solution. Better yet, the printed quality of your graphics isn’t negatively affected this way.
If you exhibit at multiple trade shows a year or need a design that is customizable throughout your contract, ask your exhibit builder about magnetic graphics.
“Besides expenses, what does your trade show program bring us?” If you’ve ever been asked a similar question in a budget meeting, chances are you may have struggled to come up with a numerical answer. Trade show ROI is notoriously difficult to quantify, but with the right metrics and measurement strategies you can put together the numbers needed to help you analyze your exhibit program’s effectiveness.
Which metrics you use of course depends on which goals your company has for exhibiting at trade shows. Below, find a breakdown of different ROI metrics and how to implement strategies to collect those measurements.
Green and eco-friendly have been buzz words in many industries, including ours, for years. They’re words that get thrown around design meetings, marketing analyses and on the trade show floor itself quite often. You don’t need to be reminded about its existence; you need a reminder of why it’s important and where to get inspiration.
Vendors and exhibitors alike have expanded their green products and have controlled their costs. Shows like Greenbuild have made environmental responsibility a requirement for exhibitors. Green is not just a fad or trend, but an ever expanding cornerstone of our industry. We can agree that this is all good news not just for tax benefits, cost saving or corporate image, but also for the overall health of employees, customers and the world in general.
Influenced by our long-time clients, EDE has been quietly taking action since 1994 when a client first indicated that this was a need for their events. It has never been a major part of our marketing, but we realized we’ve been holding out on you. Starting this month, you can find green tips, eco-friendly client and vendor highlights and inspiration by following us on G+, our new hub for helping the promotion of environmentally sound principles within the exhibit business.
There are standard colors for every industry and every brand has its own marketing department-approved shades. But generally speaking, there are universally expected colors such as blues, grays, white and pops of red. These are safe and work just fine, but we like it when our clients go for something bolder because it shows guts and a personality that speaks to their target market.
Gamification has been around the marketing world for quite some time. Gone are the days of gimmicky games based on Wheel of Fortune or Jeopardy, instead games are now created to be relevant and targeted and help deliver defined marketing messages. Marketers are finding that gamifying a brand helps influence behavior in environments like trade shows, mobile events and experiential settings. The benefits of gamification can be numerous and typically include: