Technology can be one of the most important factors in determining the effectiveness and success of your trade show. In everyday life, the technology we use is personal, interactive, and fulfills a need. The technology in an exhibit must follow suit. You need to take advantage of the interactive nature that technology has to offer. Technology gives depth to an exhibit design and helps to create a memorable experience. We are digging into a few of the latest technology trends in trade shows we think are restructuring the exhibition and event scene.
Albert Einstein once said “The definition of insanity is doing the same thing over and over again, but expecting different results”.
This is especially true for most companies that exhibit at trade shows. We see the same programs, going to the same shows, with the same booth, and then realizing they aren’t getting different trade show results. So we put together 5 steps to exploring, evaluating, and trying new events that may drastically improve your company’s trade show results.
For a number of reasons it may not be the best time for a new trade show exhibit build. You may feel your existing properties are looking worn or additional parts and pieces may have clouded your message over the years. This is a problem many companies face and they wonder how they can reinvent their trade show exhibits. We put together a list of cost effective ways to keep your exhibit fresh with your annual budget in mind. Continue reading
Ready to build your new property? A little communication goes a long way.
It’s finally time: senior management have green-lit your plan for a new exhibit design, and you couldn’t be more excited. Time to write and send that RFP you’ve been crafting mentally for months. But as you hit “send” and await responses, the nervousness sets in. How can you really be sure you’ll get exactly the exhibit design you’re hoping for out of this process? Will your partner truly understand your vision and bring it to life?
Sometimes a short, interesting presentation before the show start can be a great way to get people engaged with your brand in a more interesting way. A few weeks ago at the ProMat show, Yale had a morning trade show presentation with GE.
Back in October, we explored how to make a pre-show game plan before exhibiting at a trade show. Now, we are going to speak about the post show checklist and how to qualify, measure and follow up on the leads acquired through the show. Setting clear expectations and goals for what you want out of the experience will help you evaluate your success after the event. Whether it’s the number and quality of generated leads or the overall impact of your presence and branding, define your metrics to keep your team focused and your investment worthwhile.
“Besides expenses, what does your trade show program bring us?” If you’ve ever been asked a similar question in a budget meeting, chances are you may have struggled to come up with a numerical answer. Trade show ROI is notoriously difficult to quantify, but with the right metrics and measurement strategies you can put together the numbers needed to help you analyze your exhibit program’s effectiveness.
Which metrics you use of course depends on which goals your company has for exhibiting at trade shows. Below, find a breakdown of different ROI metrics and how to implement strategies to collect those measurements.
Gamification has been around the marketing world for quite some time. Gone are the days of gimmicky games based on Wheel of Fortune or Jeopardy, instead games are now created to be relevant and targeted and help deliver defined marketing messages. Marketers are finding that gamifying a brand helps influence behavior in environments like trade shows, mobile events and experiential settings. The benefits of gamification can be numerous and typically include:
You and I both know the value trade shows have to your marketing plan, but it’s time to prove it in no uncertain terms. Even though many trade show professionals are optimistic about future results, most don’t believe their budget will increase. Many marketing managers must fight to justify dream budgets to supervisors and the C-suite. We’ve compiled the three most compelling pieces of ammo to swing things in your favor.
Typically trade show exhibit layouts require attendees to walk in from the aisles in order to engage with booth staff or product displays. Many of you have already learned that funneling people inside the exhibits helps give them a sense of privacy and more focused attention. Common ways to do this within exhibits might include relying on graphics, physical structures, placement of products or even music. But one trick is a little more subtle and still effective. Thoughtful lighting not only draws attendees’ eyes to important features but can also lead them to important locations within the booth.
Developing a trade show program can be overwhelming. To make things easier for you, here is a universal guide on what it takes to get an exhibit built. Each section represents a chronological step that you are involved in. Find explanations and tips for each step below.